AI adoption in finance is rising with promises of transforming operations and driving ROI. A survey of 400 CFOs reveals high interest in AI, but skepticism remains about measurable ROI, leading to hesitation in investment. While 78% of organizations plan to increase AI investments, 31% lack a clear strategic vision for implementation. Uncertainty in prioritizing AI investments amidst broader challenges is a major barrier, with issues such as change management and unclear strategy hindering successful adoption. Despite challenges, AI is proving valuable in finance for automation, compliance, error detection, and fraud prevention. Strategic focus on high-value wins, such as AI-powered efficiency in areas like compliance and fraud detection, is essential for proving impact and justifying continued investment.