‘Scrappier and more focused’: Sonos is changing its whole structure to make better products and avoid any more app disasters
Posted by:
David Wilson
Sonos has faced challenges in recent months stemming from rushed app design resulting in a poor customer experience. Despite launching new products like the Ace over-ear headphones and the Arc Ultra soundbar, internal issues led to CEO Patrick Spence departing and layoffs of 200 employees. Interim CEO Tom Conrad is leading a reorganization to focus on cross-functional projects and improve efficiency. The restructuring aims to enhance the overall Sonos experience, with a renewed focus on product integration and exceeding customer expectations. While tough, these changes signal a positive direction for the company and a potential turnaround from past missteps.
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