Zotac has a plan to keep RTX 5090 and 5080 GPUs away from the clutches of scalpers – and it sounds like it might be working
Posted by:
John Harrison
Zotac, a graphics card manufacturer, has implemented a strategy to combat scalpers in the US through its Discord channel. The initiative allows active community members to participate in a raffle for the chance to purchase an RTX 5090 or 5080 GPU. By engaging with discussions and challenges on the Discord channel, members can qualify for the opportunity to buy a graphics card, with measures in place to prevent manipulation and reselling. Zotac’s proactive approach sets a positive example in the ongoing battle against scalpers and bots in the competitive GPU market. While the effectiveness of monitoring reselling activities remains uncertain, the initiative has attracted a significant influx of users, showcasing the potential impact of such anti-scalping efforts. As the industry continues to grapple with supply shortages and high demand, strategies like Zotac’s could serve as a model for other manufacturers to consider in combating scalping practices and ensuring fair access to sought-after products like the RTX 5000 series.
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