Samsung spin-off wants to break away from the tyranny of 16:9 aspect ratio for displays

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Olivia Smith
Sun, 23 Feb
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Samsung’s subsidiary, Solum, presented innovative ‘bar’ displays at ISE 2025, catering to nightlife and upscale retail settings. These displays boast a network display interface for high-resolution streaming up to 8K, suitable for live AI assistance in retail environments. Additionally, Electronic Shelf Labels (ESL) were showcased as an eco-friendly solution for real-time pricing updates in-store, enhancing competition with online retailers.

Solum’s display options transcend traditional formats, featuring unconventional designs for a modern aesthetic. Targeted at bars, clubs, and premium retail spots, these displays offer high resolution and vibrant visuals. The company also exhibited E-Ink ESLs, emphasizing power efficiency and dynamic pricing capabilities. Alongside advancements in battery life and display technologies, the use of AI assistants and network display interfaces for live content streaming further underscore Solum’s commitment to cutting-edge solutions.

In a nod to technological advancement, Solum’s range of displays, including NDI-compatible options in various sizes, showcase the brand’s dedication to providing state-of-the-art solutions for diverse industries. The incorporation of wireless power possibilities and AI functionalities reinforces Solum’s position as an innovative player in the digital signage market, pushing the boundaries of traditional retail and commercial display capabilities.

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