Business leaders are gearing up to invest in Artificial Intelligence (AI) for critical business functions. A recent study reveals that 72% of executives plan to embrace AI this year, with a focus on core business areas and specialized tasks like translations. This shift signifies a move from experimenting with AI to implementing it strategically. AI is seen as a tool to assist humans rather than replace them, with companies recognizing its potential to drive ROI-positive results and overcome language barriers in areas such as market expansion, customer engagement, and service. Rather than displacing workers, AI is observed to support both external and in-house translation teams, as well as boosting productivity within businesses. This trend reflects a growing reliance on AI as a valuable resource in enhancing operational efficiency and communication across borders.