Netflix could be expanding its use of AI as new patent reveals plans to offer more personalized trailers
Posted by:
Emma Walker
Netflix is planning to enhance the personalized viewing experience for its customers by introducing a new feature that delivers movie or TV show trailers based on individual preferences. The streaming platform aims to alleviate the overwhelming task of choosing what to watch by tailoring trailers to users’ viewing history rather than offering a generic trailer to everyone. This initiative is part of Netflix’s strategy to improve navigation of its extensive library and provide users with content that aligns with their interests. The company’s approach involves utilizing a system that analyzes users’ watch history and preferred titles to create a customized playgraph for showcasing relevant trailers. This dynamic system adapts over time to reflect changes in users’ viewing habits, ultimately aiming to optimize the viewing experience. Additionally, Netflix has been implementing various changes to simplify the process of discovering new content, following earlier testing of significant updates in the summer. In related news, popular shows like “Squid Game” and upcoming releases like “Yellowstone” on Paramount Plus are continuing to attract audiences, enriching the diverse content available for streaming on platforms such as Netflix, Hulu, and others.
