RCS vs SMS: What is the difference between the two for businesses?
Posted by:
Emma Walker
SMS has long been a powerful communication tool due to its simplicity and wide compatibility with various devices. However, with the emergence of RCS (rich communication services), a more advanced and visually appealing messaging format, the landscape of brand-customer interactions is evolving. RCS enables the delivery of interactive, shoppable content, increases security and trust through verified sender IDs, and offers improved deliverability and analytics compared to traditional SMS. As more countries expand support for RCS, brands have the opportunity to enhance engagement, efficiency, and trust with their customers, standing out in the competitive digital marketing space. This shift signifies a new wave of marketing that prioritizes dynamic and impactful customer experiences.
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