Organizations rely on data for decision-making and innovation, highlighting the importance of effective data governance. Implementing data governance involves people, processes, technology, and standards. Challenges include diverse data sources and user adoption. Generative AI offers automation and simplification, aiding tasks like data management and discovery. It promotes a data-driven culture, enhances data trust, and supports decentralized governance models. By leveraging Generative AI, organizations can address governance challenges, drive innovation, and maximize the value of their data assets.