Google Workspace opens up Gemini for all - but you'll have to pay more

Google Workspace opens up Gemini for all – but you’ll have to pay more

Google has made a significant update for its Workspace Business and Enterprise users by offering its powerful Gemini AI tools free of charge, eliminating the need for add-on subscriptions. The move aims to democratize access to AI for businesses of all sizes without additional costs previously associated with the Gemini feature. While the overall subscription costs for Google Workspace will see a slight increase, the inclusion of Gemini AI in Business and Enterprise plans is set to enhance employee productivity and innovation. The new pricing structure is in effect for new customers, with existing ones to experience the changes upon renewal. Small businesses are exempt from these adjustments, as Google continues to push AI capabilities into the mainstream workplace.