**Study Reveals 51% of British Businesses Deem Data Sovereignty “Crucial”, Reports OVHcloud**

A recent study conducted by cloud computing leader OVHcloud shed light on the increasing importance of data sovereignty within British businesses. According to the report, a remarkable 51% of companies in the UK now view data sovereignty as an essential component of their data management strategies. The research also highlighted that 77% of IT decision-makers believe that data sovereignty has become more critical over the past three years.

**Factors Driving Demand for Data Sovereignty**

The significance of data sovereignty has been greatly influenced by ongoing geopolitical tensions and investigations into market competition. While 40% of businesses see it as a matter of compliance, 36% emphasize the importance of data access, handling, and storage. Additionally, 28% of respondents identified data portability as a key aspect of data sovereignty.

**Data Sovereignty Enhances Customer Trust**

Businesses are increasingly recognizing data sovereignty as more than just a regulatory burden. A substantial 42% of IT decision-makers acknowledge that data sovereignty plays a crucial role in gaining customer trust, making it an invaluable asset to their operations. OVHcloud’s multi-cloud evangelist, Matt Tebay, emphasized that a robust data sovereignty strategy ensures control over data, its location, access, and compliance with relevant regulations.

The growing emphasis on data sovereignty is further underscored by prominent tech companies like AWS, who have pledged to support European data sovereignty by establishing a presence in Germany. As organizations navigate the intricate landscape of customer trust, technology, regulations, and commercial imperatives, the adoption of effective data sovereignty strategies is deemed a vital step towards ensuring transparency, security, and governance.

**Stay Informed:**

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This comprehensive study highlights the evolving landscape of data sovereignty and its pivotal role in shaping modern business practices.