Amazon has sent out invitations for a highly-anticipated product launch event in New York City, teasing an upcoming major update to its virtual assistant, Alexa. The invitations cleverly spell out “Alexa,” hinting at a long-awaited next-generation version of the AI assistant. Rumors suggest that the new Alexa will feature improved capabilities, including enhanced natural speech understanding and the ability to perform tasks autonomously on behalf of users. However, there is speculation that these advanced features may come at a cost, with reports indicating that Amazon is considering charging $5-$10 a month for the upgraded AI service. As the launch event approaches on February 26, questions linger about whether the enhanced Alexa will offer enough value to justify a subscription fee. Stay tuned for more updates on this evolving story.