Amazon is set to launch ‘Project Kuiper,’ aiming to provide satellite broadband for the UK market. The project plans to deploy 3,000 satellites by early 2025, posing direct competition to SpaceX. The service is expected to cater to rural areas, offering high-speed and secure broadband to institutions like schools and hospitals. Approval from the UK regulator is pending, with considerations for ‘direct to device’ services. This move aligns with the global trend of diversifying communications infrastructure, emphasizing satellite technology as a backup to subsea cables.