Amazon is selling its ad tools to other ecommerce sites

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David Wilson
Mon, 13 Jan
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Amazon has introduced its in-house ad technology to third-party ecommerce sites through the Amazon Retail Ad Service. This new service allows online retailers to display targeted ads on their websites, giving them more control over the ad style, placement, and quantity. Retailers can also customize the customer experience by choosing what happens when users click on an ad, such as opening a quick view or adding a product to the cart directly.

The service, backed by Amazon’s extensive ad tech expertise, has already seen success with early adopters like iHerb, Weee!, and Oriental Trading Co. Pricing details have not been confirmed yet, but users are expected to pay fees based on usage. The service operates separately from Amazon’s main retail platform, ensuring data security for shoppers. Using machine learning, the service aims to deliver relevant ads to shoppers.

Overall, Amazon aims to create a win-win situation for retailers, advertisers, and shoppers with the new Retail Ad Service. The company looks forward to improving outcomes, driving sales, and enhancing the shopping experience for all stakeholders involved.

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