Apple contemplates SMB, enterprise as its next major revenue stream as it launches a new partner program
Posted by:
Olivia Smith
Apple is gearing up to launch a new digitized system aimed at enhancing collaboration with its partners. In a strategic move targeting small and medium-sized businesses (SMBs) and enterprises, Apple is reportedly revamping its partner program to leverage its growing base of 2.3 billion devices worldwide. The upcoming program, set to debut in Fall 2025, introduces new partner categories tailored for various sectors including business, education, and technical support. Partners will receive training through the Apple Professional Academy to become trusted advisors, with the aim of providing tailored solutions to customers. The tech giant’s push towards expanding its partner network includes a digitized gateway for improved engagement, access to resources, and enhanced business planning tools. Apple’s popular Mac lineup remains a key revenue driver, with a notable 16% year-over-year increase in sales in the last quarter. Excitement surrounds the new program, with partners like TD Synnex looking forward to the opportunities it will bring for growth and value delivery.
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