Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
Posted by:
David Wilson
Dell introduced a new product naming system at CES 2025 aiming to simplify its lineup with Dell, Dell Pro, and Dell Pro Max branded PCs and laptops. This change is meant to help customers easily identify products suitable for their needs, especially in terms of performance and price range. While some loyal fans may be disappointed with the shift away from iconic brand names like XPS and Latitude, Dell is following a trend inspired by Apple to offer more clarity and transparency in its product offerings. The move towards a more straightforward naming convention may help customers make more informed decisions when choosing a computer, although it may face criticism from tech enthusiasts accustomed to the previous branding. Despite potential complexities in the new naming scheme, the focus remains on providing clearer information to consumers to enhance their overall purchasing experience.
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