Five ways Apple can save the Vision Pro in 2025
Posted by:
Emma Walker
Apple’s Vision Pro headset has not achieved the expected success in terms of customer interest and market reach. Despite boasting advanced technology and a high price tag of $3,499 / £3,499 / AU$5,999, the headset has faced challenges such as limited consumer adoption, social awkwardness when worn, and high pricing barriers for many potential buyers. To ensure the survival of the Vision Pro in 2025, Apple may need to consider various strategies, including reducing the price, modifying materials and components, introducing a more affordable version like the Vision Pro Lite, launching Apple Vision AR glasses as part of the product family, and offering bundled deals with other Apple products like the iPhone 16 Pro Max. Lowering the price seems to be a key factor in making the Vision Pro more accessible to a broader audience and securing its future in the market.
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