Google’s stronghold on search is loosening ever so lightly, report finds, but don’t expect it to crumble down overnight
Posted by:
James Thompson
Google continues to dominate the search engine market, with recent figures indicating its significant lead over competitors remains unchallenged. Despite a slight decrease in global market share, Google still commands nearly 95% of organic search traffic, leaving its closest rival, Bing, far behind with only 3.51%. Emerging AI-powered platforms like ChatGPT and Perplexity are gaining traction but have yet to pose a significant threat to Google’s supremacy. While Microsoft’s Bing is integrating AI tools in an attempt to lure users away from Google, the tech giant is staying ahead with innovative AI-driven features like AI Overviews and Gemini 2.0. Google’s established infrastructure and user trust ensure its position as the top search engine for the foreseeable future. Though AI-driven search platforms are on the rise, Google remains unrivaled, standing 24 times larger than its nearest competitor.
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