Independent professionals are increasingly recognizing the importance of web hosting for business growth, with sustainability emerging as a key consideration. A study by Liquid Web reveals that these professionals spend an average of $214 annually on hosting, yielding impressive returns on investment. While sustainability is not their primary focus, over half of respondents are willing to pay an extra $50 per year for environmentally friendly hosting solutions. Despite the high cost associated with migrating providers, many professionals are willing to switch due to issues like hidden charges and unexpected billing. The research highlights the evolving needs of solopreneurs, freelancers, and digital nomads in prioritizing sustainability and customer support when selecting web hosting services.