Leaked memo may have revealed Apple's top two AI priorities in 2025

Leaked memo may have revealed Apple’s top two AI priorities in 2025

Apple is prioritizing upgrades to its AI technology including Siri, with a leaked memo from Apple’s head of AI revealing the company’s top two goals for the rest of 2025. With the aim of improving Siri’s capabilities and developing better in-house AI models, Apple acknowledges it has ground to cover in the AI field, particularly compared to competitors like Samsung and Google. The move to enhance Siri comes as a response to the evolving landscape of AI assistants, with Apple looking towards advanced Large Language Models (LLMs) to power its next-gen Siri 2.0, expected to be unveiled at WWDC 2025.