LinkedIn is releasing even more video tools as it looks to take on TikTok, Instagram
Posted by:
Olivia Smith
LinkedIn has reported a significant increase in video creation, outpacing other post formats. A new full-screen viewer has been rolled out on desktop, providing creators with enhanced analytics insights. The platform has revamped video settings to boost audience reach and performance monitoring. With a 36% surge in video watch time, LinkedIn is prioritizing video content, aiming to help creators garner more visibility and success. Additional features such as vertical videos and ‘Videos for You’ module have been introduced. Amidst evolving competition, LinkedIn aims to stay relevant by continuously enhancing its video capabilities. Expect more updates in 2025 as the platform continues to innovate in the video space.
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