Marvel strongly denies using AI in The Fantastic Four: First Steps’ new poster, but I’m not buying it and neither is ChatGPT
Posted by:
Olivia Smith
Marvel unveiled the first trailer for the highly-anticipated film, The Fantastic Four: First Steps, sparking excitement among fans. Despite the positive reception of the teaser, concerns arose regarding the use of AI in the creation of promotional materials for the movie. Observant fans noticed potential AI-generated elements in the poster, such as repeated facial features and a distinct hand gesture. Marvel has since refuted claims of AI involvement, stating that traditional design methods were used.
The promotional image, though scrutinized for AI manipulation, was critiqued for its overall design quality. Utilizing AI image generators and analytical tools, suspicions of AI-enhanced editing were raised. While the conclusive determination remains ambiguous, the image showed signs of possible AI assistance during the editing process. If Marvel’s denial holds true, then the portrayal may have been a result of human editing techniques simulating AI outcomes.
As the release date for The Fantastic Four: First Steps approaches, featuring a star-studded cast, including Pedro Pascal and Vanessa Kirby, fans eagerly anticipate the movie’s premiere in theaters on July 25, 2025. The controversy surrounding the use of AI in the promotional material leaves room for speculation and raises questions about transparency in the film industry.
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