Microsoft’s CEO says the company is ‘redefining what it means to be an Xbox fan’ by pushing its multiplatform plan: ‘It’s about being able to enjoy Xbox on all your devices’
Posted by:
Emma Walker
Microsoft’s CEO, Satya Nadella, is committed to reshaping the Xbox fan experience and expanding the company’s multiplatform strategy. During Microsoft’s recent shareholder meeting detailed by GameFile, Nadella expressed optimism regarding the progress of Microsoft’s gaming initiatives and the acquisition of Activision Blizzard. Nadella highlighted the success of recent game launches like Black Ops 6 on Xbox Game Pass, emphasizing the company’s focus on gaming as a key growth sector. He referenced the ‘This is an Xbox’ campaign, emphasizing the accessibility of Xbox games on various devices and the integration of AI, cloud, and console innovations to create top-tier gaming experiences for players worldwide. In other gaming news, Marvel Rivals introduces a chaotic Winter Celebration mode, Xbox Insiders with Game Pass Ultimate can now stream select games on consoles, and Sony’s potential acquisition of FromSoftware’s parent company, Kadokawa, sparks conversations about publisher independence.
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