Microsoft’s Copilot+ PC price cuts didn’t help disappointing sales apparently – but there’s still a glimmer of hope
Posted by:
David Wilson
Microsoft and its partners made significant price cuts for Copilot+ PCs in late 2024 to boost sales, but the strategy did not drive growth as expected, according to analyst firm Context. Despite this setback, more affordable Arm-based Copilot+ PCs are anticipated to support Microsoft in 2025. The concept of AI-capable laptops witnessed some expansion in Europe, particularly in the final quarter of last year, with increasing adoption rates. Despite this progress, there are challenges in communicating the value proposition of these devices to users. The need for clearer user understanding, enhanced AI capabilities in Windows 11, and competitive pricing are key areas of focus for Microsoft to drive sales and market perception of Copilot+ PCs in the upcoming year.
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