Gravy Analytics, a data broker, is facing legal action for allegedly failing to protect personal data after a reported 17TB data breach. The lawsuit, filed in Northern California, highlights the risks of identity theft due to compromised information. The breached data includes mobile phone coordinates collected from popular apps like Tinder and Grindr. Gravy Analytics has been accused of improperly selling consumer location data without consent. The incident underscores the dangers of unregulated data broker industry in the US and the importance of safeguarding personal information online. Taking steps to control and remove your data from third parties is crucial in protecting privacy in today’s data-driven world. Encouraging the use of VPNs and deleting social media accounts are recommended measures to enhance online privacy and security.