Netflix has recently announced a price increase for its subscription plans in the UK, following a similar update in the US. The price hike affects all three plans, with the ad-free tier seeing the largest increase. The ‘Standard’ ad-free plan is rising from £10.99 to £12.99, and the ‘Premium’ plan is increasing from £17.99 to £18.99. Additionally, a new extra member fee has been introduced for ad-free plans.
This move has triggered mixed reactions from subscribers, with many expressing frustration over the continuous price hikes. Some users are considering switching between streaming services monthly to save money, while others are contemplating canceling their Netflix subscriptions altogether. Despite the backlash, Netflix experienced a surge in new sign-ups during the last quarter of 2024, attributed to various factors such as the introduction of an ad-supported tier and the expansion into new content areas like live sports. The streaming giant remains optimistic about retaining customers, especially with highly anticipated releases like Stranger Things season 5 and Black Mirror season 7 on the horizon.