OpenAI’s ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don’t have to fear AI after all
Posted by:
Emma Walker
OpenAI made its debut in Super Bowl advertising with a $14 million commercial for ChatGPT, showcasing human innovation in a pointillism animation style. The ad, titled ‘The Intelligence Age’, emphasized practical AI applications versus ‘superintelligence’, aiming to resonate with a broad audience not familiar with AI. Interestingly, the ad was created entirely by humans, opting out of using AI tools like Sora. OpenAI’s CEO coincidentally released a blog post on AGI (Artificial General Intelligence) during the ad premier, marking a significant step to introduce ChatGPT to a larger audience of about 130 million viewers in the US alone.
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