Profit over privacy? Google gives advertisers more personal info in major ‘fingerprinting’ U-turn
Posted by:
John Harrison
Google has made a significant change in its policy regarding ‘fingerprinting’, a stealthy technique used to gather personal user data without their explicit consent. This move allows advertisers to access detailed information such as IP addresses, screen resolution, and operating systems, creating a precise profile of users. Despite previous criticisms of fingerprinting, Google now claims that this practice will benefit businesses in adapting to the digital landscape. Privacy advocates are concerned about the lack of control users have over their data collection. Efforts to block this technique are challenging, but some browsers offer features to protect against fingerprinting. To learn more about fingerprinting and how to safeguard your data, check out our comprehensive guide.
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