Samsung gave Android XR barely 5 seconds of screen time at Unpacked, but it still proved why it’ll succeed where Apple failed
Posted by:
James Thompson
Samsung has unveiled exciting AI capabilities of Project Moohan at Galaxy Unpacked, along with exclusive software from third-party developers. While details were scarce during the presentation, the president of Samsung’s Mobile Experience division, TM Roh, shed more light on the upcoming VR headset and Android XR in a recent interview. Although a release date for Samsung’s headset and AR glasses is still not confirmed, Roh hinted at a consumer version of Moohan launching this year. Samsung is also working on AR glasses, focusing on quality and software development in collaboration with Google to ensure a strong lineup of content upon release. This strategic approach seems to learn from Apple’s past mistakes, particularly the underwhelming launch of the Vision Pro headset due to lack of justified features for its high price. Samsung’s emphasis on software and exclusive content reflects an understanding of the market, signaling a promising direction for Project Moohan. While eager for Samsung’s success in offering robust competition in the XR realm, cautious optimism remains until the software’s performance is revealed in 2025.
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