Samsung’s new AI Club will let you rent a robot

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Emma Walker
Sat, 11 Jan
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Samsung is introducing the AI Subscription Club, where users can pay a monthly fee to rent the latest AI devices such as Galaxy phones and robots like Ballie. This new program aims to provide more affordable access to cutting-edge technology while ensuring a steady revenue stream for Samsung. Subscribers are offered optional maintenance services for added convenience.

The concept of renting tech devices is not entirely new for Samsung, as they previously offered a similar rental program for home appliances in South Korea. The expansion to mobile devices and AI gadgets raises questions about the future of tech ownership. Samsung’s move towards a subscription-based model suggests a potential shift towards a world where tech is predominantly accessed through rental services.

The AI Subscription Club is initially launching in South Korea and may expand globally depending on its success. With the upcoming Galaxy S25 series expected to launch soon, this program could be Samsung’s strategy to generate excitement and interest among consumers. Subscribe to try out expensive tech without the high upfront cost and upgrade to newer models seamlessly.

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