SanDisk jumps on creator bandwagon with new storage products which look just like the old ones; I won’t be buying one because I don’t think it’s worth it
Posted by:
Emma Walker
SanDisk has unveiled a new line of Creator storage products at CES 2025, targeting creators with offerings like the 8TB SanDisk Creator Desk Drive and the 1TB Creator microSD Card designed for various devices. While these products boast features tailored to creators’ needs, consumers are advised to be cautious of potential premium pricing based on the “Creator” branding. The Creator Phone SSD stands out as a genuinely new and innovative product, specifically designed for content creation on-the-go. Despite the appeal of the blue color scheme, savvy shoppers may find more cost-effective alternatives in SanDisk’s non-Creator product range. By leveraging the Creator branding strategy, SanDisk aims to capture the creator market, but cost-conscious consumers might opt for similar products without the premium associated with the Creator label.
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