Sorry – Netflix says it’s actually not integrating with the Apple TV app
Posted by:
Sarah Collins
Netflix has accidentally integrated with the Apple TV app, offering some users the ability to easily continue watching content. This unexpected move by Netflix was described as ‘inadvertent’ and not planned for the future. The streaming service, which has historically not been part of the Apple TV app, quickly rolled back the integration after its brief appearance.
While some saw this as a potential opening in Netflix’s approach, industry experts like Mark Gurman from Bloomberg suggest it was likely a bug and not a deliberate move. Despite initial excitement, Netflix clarified that the integration was not intentional and is not expected to be a permanent feature moving forward. This development follows Netflix’s recent price hikes and promises to enhance its content offerings.
Although the temporary integration sparked hopes of improved accessibility and seamless viewing experience for users, it seems unlikely that Netflix will partner with Apple in the near future. For now, the status quo remains, and viewers are left waiting to see if this incident will lead to a more significant shift in the streaming landscape.
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