Continental showcased its unique E Ink Prism display at CES 2025, introducing a design-led approach to incorporating screens in future vehicles. The Customizable Emotional Cockpit with E Ink Prism Display spans the entire dashboard of a car, allowing Gen Z EV buyers to personalize their interiors with black and white designs. This innovative technology uses ePaper and eReader features, requiring minimal power consumption for efficiency and improved battery range. While currently limited to black and grey imagery, full-color options are expected in the future.

The low-tech appeal of ePaper displays in the era of high-tech automotive interiors offers a refreshing alternative. With its lightweight, durable, and energy-efficient characteristics, ePaper could provide a simple yet effective way to enhance vehicle interiors. While it may not suit all tastes, the potential to easily switch up vehicle aesthetics with minimal power usage makes it particularly appealing for electric vehicles. However, the possibility of mainstream adoption in production vehicles may be limited due to its perceived lower cost compared to existing high-definition displays. Nevertheless, the unique aesthetic of ePaper displays could offer a standout feature in today’s uniform car interiors.

(Source: Original content from Continental’s display at CES 2025 and analysis of the impact of ePaper technology in automotive design)