EVision Auto showcased its cutting-edge technology earlier this year at CES, unveiling a customized front bumper featuring a large LED display that can be personalized through a smartphone app. The innovative display unit can transform a Tesla Model Y into various designs, such as resembling a Bugatti or showcasing AI-generated versions of luxury car grilles. Despite the excitement surrounding this customizable feature, concerns linger regarding legalities and durability. EVision Auto plans to offer this technology for $2,500 to $3,000 and aims to expand it to other electric vehicle brands in the future. While the concept of external car displays continues to evolve, questions remain regarding its practicality. Other companies, such as Continental and Chinese automaker Baojun, are also exploring similar technologies in the automotive industry, hinting at a potential shift towards more interactive and eye-catching vehicles. China’s influence in driving these technological advancements suggests that the future of car customization may involve vehicles displaying various digital designs and messages, sparking diverse reactions among consumers.