Google CEO Sundar Pichai hints at the potential introduction of advertisements in Gemini, Google’s AI assistant. While ads are not currently present in Gemini, Pichai suggests that advertising may be incorporated in the future to support the platform and generate revenue. Google’s expertise in ad integration, as seen in AI summaries in Google Search, indicates a likely implementation of ads in Gemini. Pichai emphasizes the focus on user experience but acknowledges the importance of advertising to reach a broad user base. A glimpse of potential ad integration can be observed in Google’s AI Overviews, where sponsored results are subtly included. Other tech companies, like Microsoft and Amazon, have also explored ad integration in their AI chatbots. The possibility of ads in Gemini raises questions about user experience and acceptance of sponsored content within the platform. Google’s history suggests that ads in Gemini will be framed as enhancing the user experience, aligning with the company’s advertising strategies.