After 10 years of Apple Watch, the company reveals the one thing it got wrong about its users

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James Thompson
Mon, 20 Jan
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As the Apple Watch approaches its 10th anniversary in April, Apple’s VP of fitness technologies, Jay Blahnik, has unveiled a surprising revelation about the users’ exercise habits. Contrary to expectations, Apple found that both sporty and less sporty users have embraced the smartwatch’s workout features. The initial belief that sporty users would focus on workouts while less sporty individuals would prioritize daily activities was proven wrong. Instead, elite athletes have been motivated to stay active throughout the day, while beginners have been inspired to start tracking their fitness journey. This unexpected shift has led Apple to enhance the Apple Watch with new health-focused features and a greater emphasis on overall well-being. Moving forward, Apple is gearing up to introduce advancements like high blood pressure detection and non-invasive blood glucose monitoring in its upcoming models. The evolution from a mere communication device to a comprehensive health companion underscores the significance of health and fitness in Apple’s vision for the future of wearable technology in 2025.

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