Amazon thinks AI helping you buy clothes is better than you sending back whatever doesn’t fit
Posted by:
Olivia Smith
Amazon is saying goodbye to its ‘Try Before You Buy’ program and introducing a new ‘Virtual Try-On’ feature. This move represents a shift towards digital experiences in online retail, with Amazon encouraging customers to rely on AI tools for finding their perfect fit. The company believes that AI-powered features like virtual try-on and personalized size recommendations are the way forward, phasing out the traditional try-before-you-buy option by the end of January. This decision reflects a broader trend in retail towards embracing AI technology to enhance the online shopping experience. While some customers may miss the tactile experience of trying on clothes in person, Amazon assures that its free return policy will continue for most apparel purchases. This shift to digital solutions marks a significant change in how customers interact with online shopping platforms.
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